By the end of the year, the new company presented the Lamborghini 350 GTV at the Turin auto show. On the radiator grille of the car there was an emblem with a bull. A successful debut proved that Ferruccio Lamborghini can make cars no worse than Enzo Ferrari. Despite the production of competitive models and interest in them from buyers, the global crisis, as well as an unsuccessful attempt to cooperate with South America to sell tractors, led to a shortage of funds. Ferruccio Lamborghini sold his shares in the tractor factory, and since 1972 the Lamborghini automobile brand began to acquire new shareholders. The first was the Swiss industrialist Georges-Henri Rossetti, the rest of the shares were acquired by Rene Limière, then the owners began to change frequently.

​

​

Two years later, the owner changed again, it became the American corporation Chrysler. It was during this period that Lamborghini regained its first position in the market, which was facilitated by the correct approach of management. Much attention was paid to the modernization of production. A new Lamborghini Diablo model was created. In 1994, business was taken over by Indonesian industrialists, and four years later, by Audi AG. The new management played an important role in the further history of Lamborghini. The design of the model range has changed - it began to correspond to the lifestyle in the modern world. The Lamborghini Murciélago supercar came out in 2001, bringing the company back to its former glory. The car showed excellent technical characteristics along with a stylish, modern design.